Episode 44, “Statistical Communication”
In the latest "In the Interim…" episode, Dr. Scott Berry examines why technical competence alone is not sufficient for statistical impact.
Drawing from firsthand experiences—explaining statistics to an Iowa farmer, addressing a professional golfer’s curiosity, and considering John Glenn’s faltering campaign speeches—Scott shows the pitfalls of missing the audience’s perspective.
He details the importance of empathy and targeted messaging, stressing that context drives decision-making, not statistical theory. With clinical trial simulation, Scott demonstrates how simulations enable stakeholders to see relevance beyond statistical terms.
Discover practical guidance rooted in real scenarios for professionals involved in statistical science and trial design.
Listen today: https://www.berryconsultants.com/resource/44-statistical-communication